Desmond & Dempsey

Shopify Plus.

International eCommerce Platform.

  • Services:
  • Replatforming
  • Design and Build
  • Technology:
  • Shopify Plus
  • Yotpo

Desmond & Dempsey luxury pyjama brand exploded onto the retail scene almost immediately following its launch in 2014. D&D’s are now stocked in Selfridges, Fortnum & Mason, Bergdorf Goodman, Mr Porter and Liberty London, alongside their direct-to-consumer ecommerce site.

We worked with founders Molly and Joel on a full site redesign and build, aiming to capture the essence of the brand, conveying both the luxury fabrics and hand painted designs together with the inspiration of the ultimate in lazy Sunday morning indulgence. With gorgeous imagery, video and storytelling behind each of the products, the site is designed to seamlessly merge the distinctive creative vision of the founders with eCommerce best practice to deliver a beautiful customer buying experience.

01.1 — Homepage (Desktop)

01.2 — Homepage (Phone)

02 — Storytelling

Telling a story is a powerful way to build a brand and sell products. Using Theme Sections (within the Shopify CMS) we created a modular content framework that allowed Desmond & Dempsey to use video, photography and copy to tell their brand and product stories.

03 — Product Collection Page (Desktop)

04.1 — Product Detail Pages (Phone)

04.2 — Product Detail Page (Desktop)

05 — About Page (Desktop)