FIGS

FIGS is a brand revolutionizing the $50billion global market for medical apparel through its use of ridiculously soft and technical fabrics that are tailored to perfection. They are one of the fastest growing DTC brands in the US and in May 2021, became the first company led by two female cofounders to trade on the New York Stock Exchange, with a current market cap of $1.3b.

We worked closely with the FIGS development team, operating as an extended resource to their internal team. Initially we undertook a complete custom theme rebuild and then continued to work on a comprehensive roadmap of features and custom applications to support their rapid growth.