Florence by Mills

Shopify Plus.

Beauty eCommerce Platform.

  • Services:
  • Design and Build
  • Client Success Programme
  •  
  • Technology:
  • Shopify Plus
  • Yotpo
  • ReCharge
  • Klaviyo
  • Just Uno

LA based brand incubator Beach House Group is a dynamic, global consumer product solutions house. BHG hunts for white space and redefines markets with high profile super-influencer co-founders, delivering exceptional products and customer experiences.

Fostr has been working closely with the BHG team on a range of brand projects since January 2019.

In September 2019 we launched our second Beach House Group project, ‘Florence by Mills’, Millie Bobby Brown’s clean skincare and beauty brand created specifically for Gen Z skin. Founded on the belief that true beauty comes from loving and embracing yourself, the cruelty-free and vegan-friendly range launched to a highly expectant worldwide fanbase and media interest, with products selling out within the first few hours.

Florence by Mills won the prestigious WWD Beauty in Awards Launch of the Year 2019.

www.florencebymills.com


01.1 — Homepage (Desktop)


01.2 — Homepage (Phone)

02 — Design Direction

Reflecting the brand ethos of defining beauty on your own terms, no rules, no struggle toward perfection, no boring beauty standards, the playful design combines a flawless ecommerce experience with innovative features such as virtual try options powered by Snapchat and an interactive beauty quiz to help guide customers through product selection.

03 — Product Collection Page (Desktop)


04.1 — Product Detail Pages (Phone)


04.2 — Product Detail Page (Desktop)


 
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