We Are Hiring


Shopify Plus.

Direct to Consumer (D2C) eCommerce Platform.

  • Services:
  • Design and Build
  • Technology:
  • Shopify Plus
  • Smile
  • Mailchimp

Fostr created the new Polaroid.com to coincide with the launch of the Polaroid Now instant camera and Polaroids new brand identity.

Working closely with the Polaroid team we developed a new Shopify Plus store that leverages this iconic brands values and delivers a content rich, best in class eCommerce experience.

01.1 — Homepage (Desktop)

01.2 — Homepage (Phone)

02 — Approach

This project combined two existing stores - PolaroidOriginals.com and Polaroid.com - unifying them under the new Polaroid branding.

Fostr undertook an initial discovery workshop with the Polaroid eCommerce and Brand teams to understand the new brand DNA and establish design and technical direction. Working with Polaroids UX team, we then created a full design prototype to demonstrate the new customer journey. Running development in parrallel, we delivered the new Polaroid.com ready for the Polaroid Now product launch.

03.1 — Product Collection Page (Phone)

03.2 — Product Collection Page (Desktop)

04.1 — Product Detail Pages (Phone)

04.2 — Product Detail Page (Desktop)