How Fostr's design-first approach can turn your brand into digital art

We are a design-first maison. Always putting our creative foot forward to create websites that are authentically beautiful, while high performing and mobile-friendly. Achieving this combination is a delicate balance, a signature of the unique design and scoping process we use.

Our design-forward approach captures the essence of our clientele, going beyond function and focusing on those finer details that encapsulates luxury. We understand that every interaction and touchpoint matters. A customer isn't simply buying a product, they're engaging with brands that are defined by beauty, aspiration and meaning.

Each client at Fostr gets the benefit of our design-first philosophy and strategic, creative solutions. We’re attuned to the luxury business expectations – here is how.

Why design-first?

Design is important. It's what shapes initial perceptions of your brand. Over 60% of first impressions come from design aesthetics, meaning there is only a small window before consumers make up their mind about your brand identity.

Desirability. Quality. Exclusivity. All things that well-thought-out design can signal. It’s what helps people recognise and remember your brand, so it needs to embody your business’ personality.

Our Work

The 3 pillars of luxury design

There are three core principles that impact the desired end product, providing equal measures of captivating visuals and technical expertise.

Storytelling

Products alone do not make luxury. It’s the story behind the brand. Storytelling turns objects into cultural symbols and creates emotional depths that justify value. These stories can have a real impact on brand growth - storytelling influences purchasing decisions for 68% of consumers.

We weave brand stories into design. Narratives on artisanship, materials or origin can transform a product into an heirloom, while showcasing lifestyle positions each watch or fragrance as part of a life well lived. Print editorial influences through bold visuals and immersive content between moments to shop, turning commerce into culture. 

Visual design

For luxury brands, the design of the website is as much a product as their service offering. Every pixel and interaction should communicate the same level of craftmanship. Failure to do so risks expressing the wrong image, quickly cheapening the digital experience. 

Designing for luxury is as much about what you exclude as what you put in. Generous white space, minimal typography and carefully controlled layoutsconvey a minimalist, clean aesthetic. High-quality photo and film assets give us the opportunity to create an aspirational display.

We create a sense of calm, exclusivity and sophistication - evoking the same feelings online as someone would experience in-person at a high-end boutique.

Optimised for conversion

Conversion should never come at the expense of brand perception and requires a different approach to traditional CRO. With customers being drawn to the exclusivity and story of the brand alongside the product, CRO becomes less about urgency or visibility and more about crafting an effortless path to purchase. Heightening aspiration while removing friction.

When done right, every conversion feels less like a transaction and more of a continuation of the brand experience.

Our design process

Rather than launching a minimum viable product, our design process allows us to deliver an end result that goes beyond expectations. Your web design has more than the basics, it’s truly unbelievable.

There are four key stages of our design process:

Brand discovery

Uncovering the essence of your brand: it’s values, voice and visual DNA. This ensures each design decision reflects your identity and brand position in the market.

User & customer research

Understanding your audience through insights, behaviours and motivations to design experiences that feel intuitive, desirable and relevant.

UX design strategy

Defining the structure and flow of your digital experience – aligning user needs with business goals to create purposeful and seamless user journeys.

Design ideation & prototyping

Exploring creative concepts and bringing them to life through interactive prototypes, allowing ideas to be tested, refined and perfected before launch.

Refine your brand identity with Fostr

Creative, strategic and technical solutions are our forte. Trusting Fostr with your web design will set your brand apart, elevating your platform from great to truly innovative. From scoping and ideation to deployment, our experts are on hand to support every element of your brand’s web development. Contact us today to get started.