Fabergé: A digital experience that reflects their iconic heritage
// Introduction
Client Case Study
2023 - Present
Tags
- Luxury
- Lifestyle
- Shopify Theme Development
- UI/UX
- eCommerce Strategy
- System Integration
- Re-platforming
With a legacy dating back to the 1800s, Fabergé has always been synonymous with unique luxury.
From the iconic Fabergé eggs to an exclusive clientele, their history is woven into every creation. Fabergé sought a digital presence to match the timeless elegance of their brand, while delivering a seamless modern experience.Fostr was chosen as their partner to design and build a Shopify Plus solution that seamlessly integrates their bespoke product information management system (PIM) while elevating their online shopping experience.
// Mobile Views
— Videos
// Services & Technology
— Deliverables
Solution
Fabergé’s existing bespoke headless system lacked the flexibility they needed to deliver a truly premium experience. After showcasing the capabilities of Shopify Plus, they were impressed by its scalability and how effortlessly it could adapt to their needs. We created a seamless digital experience that not only represents Fabergé’s exceptional quality but mirrors the luxury of their in-store experience online.
Each Fabergé piece has distinct attributes, from gemstone appearance to weight, requiring a sophisticated solution. Rather than treating stock as mass inventory, their online store needed to reflect the individuality of each item.
To achieve this, we developed a custom integration that seamlessly connects their PIM with Shopify. This ensures real-time product data synchronisation, keeping inventory accurate while delivering a smooth shopping experience. This is essential for a brand like Fabergé, where the uniqueness of every creation must be preserved in every digital interaction.
On the design side, we focused on minimalist elegance with subtle brand storytelling. Playful nods to Fabergé’s iconic eggs appear throughout the site, reinforcing their heritage while delivering a sophisticated, intuitive experience. A UX workshop helped elevate their branding and user experience, ensuring the platform serves as both a home for their products and a showcase of their legacy.
// Desktop Views
— Video
// Project Outcomes
— Results
Features
- A sleek, minmalist design honouring Fabergé's craftsmanship
- Bespoke integration with existing backend systems
- Scalable architecture for future growth
Fabergé's new digital home enables effortless scaling whilst preserving the exclusivity and quality their clients expect.
Since the launch, Fabergé has seen impressive results, including a 21% growth in revenue YoY and a 30% increase in organic search clicks YoY.
It's more than a website; it's a digital embodiment of the Fabergé legacy – luxurious, elegant, and unmistakably iconic.
"Fostr’s wealth of experience with luxury and fashion brands – coupled with their technical and design expertise – made them the obvious Shopify partner for us. We required a partner who could understand and integrate with our unique, serialised inventory as well as conveying the iconic and timeless essence of Fabergé online. In the 6 months following launch, the impact on performance speaks for itself. We have seen a 144% growth in site conversion rate, a 94% increase in average engagement time, as well as a 48% increase in traffic to the site from organic search."
- Jon Gordon, Head of Ecommerce, Fabergé
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