St. John Knits – A modern digital experience for a timeless luxury brand
// Introduction
Client Case Study
2023 - Present
Tags
- Luxury
- Fashion
- UI/UX
- eCommerce Strategy
- System Integration
- Shopify Theme Development
- Re-platforming
For over 60 years, St. John Knits has defined American luxury fashion, renowned for its craftsmanship, timeless design, and discerning clientele. As one of America’s oldest luxury houses, heritage is at the heart of the brand so their eCommerce presence needed to reflect this.
St John Knits required a refined online aesthetic that would elevate the overall customer journey, while offering flexible navigation for internal teams. Fostr accepted the challenge of modernising this prestigious platform, understanding the necessity to balance innovation with legacy.
// Mobile Views
— Videos
// Services & Technology
— Deliverables
Solution
Fostr collaborated closely with St. John Knits, launching an in-depth discovery phase that identified three main priorities: flexibility, aesthetic and efficiency.
Transitioning from Magento’s single stock keeping unit (SKU) inventory to Shopify’s variant-based model created a seamless backend experience without sacrificing sophistication. The end result? A platform that is agile and as elegant as the collections themselves.
We crafted a polished, elegant platform that achieved the delicate balance of flexibility and simplicity with high-fashion aesthetic. Rich lifestyle imagery breaks up the product grid, while customizable features, from product colours to wish lists, and enhanced cross-category recommendations deliver enhanced personalization - bringing St John Knits’ aspirational vision to life.
// Desktop Views
— Video
// Project Outcomes
— Results
Features
- A refined, modern aesthetic that balances the brand’s legacy with functional eCommerce features
- Seamless migration from Magento to Shopify with custom features to ensure data integrity
The final platform is a digital flagship that perfectly aligns with St. John Knits’ vision – sophisticated, intuitive, and built to inspire. With a focus on storytelling and seamless navigation, the site balances the brand’s heritage with a modern, elevated shopping experience.
More than just a sales channel, their website acts as a powerful brand tool, visually showcasing the essence of the St. John Knits experience and is a true digital extension of the physical stores.
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