New Era: A dynamic digital experience that drives revenue
// Introduction
Client Case Study
2024 - Present
Tags
- Fashion
- Shopify Theme Development
- UI/UX
- eCommerce Strategy
- Re-platforming
New Era is a brand that transcends the ordinary. With a legacy dating back 100 years, they have established themselves as makers of exclusive headwear and collaborators with the world’s most renowned sports leagues.
Recognised for quality and functional designs, New Era knew what they wanted: a sleek, modern website that offers a seamless and intuitive web experience with streamlined internal processes. Fostr provided a bespoke build strategy to design a new platform that blended their prestigious past with their future ambitions.
// Mobile Views
— Videos
// Services & Technology
— Deliverables
Solution
New Era’s previous platforms struggled to keep pace with the dynamic needs of a high global business. Re-platforming to Shopify Plus unlocked scalability and flexibility, essential for an organisation with a brand portfolio of 500+. Free of previous restrictions, internal teams gained control over their multichannel strategy and content edits across the site.
Developing bespoke features was central to our strategy, designed to elevate UX, drive revenue, and foster interactive, engaging customer experiences. Custom blocks, gamification, and visuals were implemented to provide users with an intuitive interface that simplifies navigation and product selection. Crafted to engage and convert, these features helped to maximise growth during peak periods, including Black Friday and Cyber Monday (BFCM).
A new suite of powerful tools provides a cohesive system that centralises all manner of online operations, from third-party interactions to new product uploads, empowering New Era to efficiently track, manage, and optimise their retail ecosystem.
// Desktop Views
— Video
// Project Outcomes
— Results
Features
- A streamlined, sophisticated platform in line with New Era’s legacy
- Custom built features that deliver smooth and standout online experiences
- Optimised backend systems unlocking greater control and flexibility
Since the launch, New Era has reported record performances over the BFCM period. The platform achieved a 68% increase in revenue compared to the 2023 period and a 3.98% conversion rate.
New Era’s fortified online presence is now equipped to accommodate its expansive portfolio. With a streamlined platform that maintains their signature standards, New Era is at the top of their game, primed and ready for future growth.
"Fostr has been an incredible partner in helping us elevate our eCommerce presence. Their strategic insight and ongoing support have had a real impact on our EMEA business. They truly understand what drives online growth and have helped us optimise everything from user experience to performance. Their team is proactive, collaborative, and a pleasure to work with. With their expertise behind us, we’re set up for continued success."
- Michael Nong, Head of eCommerce, New Era
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